A few weeks ago, Nike released a new soccer commercial in Europe with the ad campaign “Take it to the Next Level.” As someone who casually follows the Barclays Premiership League and the UEFA Champions League, I found the commercial to be pretty bad-ass. The two minute commercial is a virtual who’s who in European soccer with cameos from Wayne Rooney, Ronaldinho, Cristiano Ronaldo and a bunch of other people that I, the casual fan, didn’t recognize. Even if you think soccer is “boring” or “gay” this commercial does a great job of making the game pretty exciting. It also features the song “Don’t Speak (I Came to Make a Bang) by The Eagles of Death Metal, which is probably my favorite band of the last week. And oh yeah, the whole thing was directed by Guy Ritchie. I think this commercial alone could do more for soccer in the States than Becks ever will.
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